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"We move Europe!"

Automotive market research is a challenging task which we either carry out completely or in part: From design tests, usability studies right up to complete questioning about a new model. We manage your car clinic: Recruitment of suitable test persons and experienced interviewers, organisation and establishing a suitable locality, sourcing and preparation of the vehicles to be evaluated. Additional services such as simultaneous interpreting or top quality catering are a matter of course for us.

We have made automotive research a focal point of our business activities. LEYHAUSEN has its own database of over 80,000 contacts in Germany, France, Great Britain, Italy and Spain: Interested people who have already taken part in market research studies or would like to take part.

Through our global network of cooperation partners in the automotive sector, all services can be provided cross-nationally with consistent quality through central coordination and organisation of your projects taking into consideration the different types of cultures and mentalities of each countries.

Methods of interviewing

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  • Car-Clinics
  • Fly In and Fly Outs
  • Group discussions
  • CAPI-Interviews
  • CATI-Interviews
  • Face-to-Face-Interviews (B2B, In-Home)
  • In-depth interviews
  • Mystery Shopping
  • Customer satisfaction surveys
  • Test drives

Our range of services

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  • Specially trained interviewers with many years experience in recruiting and implementing clinics and fly in/outs.
  • Highly resilient and competent supervisors in the reception area
  • Experienced project managers in organisation and implementation
  • Experienced logistics management
  • Special organisation and management of fly in/outs
  • Our team thinks and organises in a customer-orientated manner
  • Service orientation in the management and support of the test persons
  • Experienced and diverse team for mystery shopping
  • National and international nationwide field of interviewers for field studies like e.g. in-home interviews

References

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Together with various institutes we have already tested the following brands:

  • Alfa Romeo
  • Audi
  • BMW
  • Chrysler
  • Citroen
  • FIAT
  • Ford
  • Harley Davidson
  • Honda
  • Jaguar
  • Kawasaki
  • Kia
  • Land Rover
  • Lexus
  • MAN
  • Mazda
  • Mercedes Benz
  • MG
  • Nissan
  • Peugeot
  • Piaggio
  • Renault
  • Rover
  • Scania
  • Skoda
  • Smart
  • Suzuki
  • Toyota
  • VW

Recruitment strategy

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In the automotive sector, we pursue the following recruitment strategies:

  • Street recruitment:
    • Through mobile recruitment teams
    • Through flyers
  • Centralised telephone recruiting by means of
    • In-house database addresses
    • Purchased addresses
    • Customer addresses
    • Quota indicators

Recruiting is carried out by specially trained automotive teams and comprise:

  • Car clinics and clinics in the areas of light and heavy good vehicles and motorbike studies
  • Group discussions and on-to-one interviews
  • Workshops
  • Fly-ins and Fly-outs
  • Private owners and companies (fleet managers etc.)
  • Test drives

Contact Person

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General / multi-country studies